Tusker Club is a modern concierge service for leaders and entrepreneurs. When exploring and evolving their branding, we opted for ‘Classic with a twist’— we designed a visual identity that feels approachable and warm; reliable and professional.

To that end, we created a hand-drawn wordmark and logo reminiscent of a signature to evoke their personalized services, a streamlined color palette of dark orange hues balanced with charcoal and softer greys, as well as an extensive library of custom brand illustrations. The elephant is a symbol of quiet strength and wisdom, but also a lighter touch to keep the identity feeling human and welcoming.

These elements come together on the website, featuring elegant and memorable typefaces paired with the illustrations and icons that describe the services, as well as hand-written quotes as a nod to the wordmark.