Quirky ideas deserve quirky branding — there’s no point breaking the status quo, if your visual identity fades into the background.​​​​​​​​ ​​​​​​So when Pasta Cosi asked us to brand their pasta-themed tees, we knew we’d have to go bold.​​​​​​​​
We created a distinctive wordmark, paired with a bright color palette. Each tee has a unique illustration and color combination, and the rest of the collateral brings together all these elements for a loud, impactful and playful visual brand.