Post Wine & Spirits, located in Larchmont, NY, is your ultimate destination for shopping, tasting, and learning about Bacchus’ elixir and distilled spirits. This shop, originally opened just a few months after the end of the Prohibition era, is now proudly female-owned. They approached us to design a new branding system that would authentically reflect their history while remaining approachable and modern.

The result is a vibrant aesthetic that blends a rich, dark red reminiscent of wine with a dazzling shade of lavender that adds a touch of calm and elegance. The wordmark, featuring a combination of serif and sans-serif typefaces, strikes a balance between traditional elements and contemporary design, while the logomark, nestled within timeless shapes, evokes the nostalgia of the Art Deco era. These same outlines are echoed in the brand’s photography and social media posts, creating a cohesive and consistent branding experience.

For the purposes of this case study, we envisioned how the brand would evolve, utilizing AI-generated images that incorporate the brand assets.