Petit Gang is a Paris based kid's clothing brand founded in 2016 by Claire, Charlotte and Mathilde. Growing up in the 80's, their favorite movies were E.T., Hook, and The Goonies. Inspired by these cool kids, they've always wanted to start their own 'gang', a bunch a kids dressed in cute, comfortable and cool clothes.
Creative and design oriented they reached out to us to bring their ideas to reality, and we designed a flexible identity that evolves around the logo. The bright colors, pattern and 'secret alphabet' create a brand just as fun and playful as the clothes they make.