Mathilde Cabanas is a French illustrator who founded her eponymous stationery brand in 2012. Initially focused on playful and cute products for children, she recently expanded her brand through collaborations with adult fashion brands like Balzac Paris and Veja. With the brand’s increase in visibility, she needed a rebrand that referenced her past and elevated her future. Equal parts playful and polish, the Mathilde Cabanas identity reinforces its owner’s motto: 100% made with love and happiness.