"We’re celebrating life beyond the recipe—whether that means escaping actual recipes, rule books or cultural expectations." Michelle Mannix created LBTR with the mission to celebrate the unique, beautiful and deeply personal path of each individual. This community is a platform around people, ideas and positive mindsets that encourage one to find their own path and way of expression. With this important mission in mind, we designed a logo and identity based on an overlaping of elements, mix of textures and simple colors, highlighting the unifying aspect of this beautiful platform.