Epycure is the brainchild of Angélique and Paul-Etienne, two French entrepreneurs with a desire to create easy ways to integrate self care into our daily routines. They offer personalized supplements and vitamins in a simple, straightforward and efficient way, without impacting the environment. Everything is made in France with natural ingredients with minimal packaging.

After a few years growing their business, they knew it was time to upgrade their branding to better reflect their mission and values. We worked with their most recognizable graphic elements in mind, and streamlined everything from the logo, typefaces and color palette to the patterns and packagings, in order to create a visual identity that they would truly be proud of, without alienating their current customers.