Apiki is an online platform committed to selling sustainable, gender neutral and eco-friendly toys for kids fo all ages. Co-founders Aurélia and Tiphaine believe that toys are a powerful tool to educate and build a kinder, smarter world and they wanted their visual identity to reflect these values. They reached out to us to re-design their brand, and create a modern, playful and flexible identity. We designed an elegant logo balanced by joyful graphic elements: a simple grid reminiscent of schoolbook lines, layered on a wild and playful black and white pattern.