Branding Digital Health New York

👩‍⚕️ Digital Health New York is an organization that provides content to expand opportunities, educate, connect and support the digital health community of New York City and beyond.
Our goal was to create a simple brand identity that lets the community shine, while being memorable & timeless, with references to the medical field.

📍 We designed an iconic logo based on the company’s acronym, which when deconstructed creates impactful graphic elements that can be used as a pattern. It pays back to the diversity of New York’s digital health space, while providing the team with a flexible system to play with across their media. The bright teal in the color palette is a reminder of the health aspect of their mission, while navy provides a calming, trustworthy balance.
 
↗ This brand identity is an example of how we design simple graphic elements that create a flexible system, both for us, and the team of designers who will have to use them.